Copywriting, transcreation, editing, plain language and DTP, written by native writers per market
Five common content situations. Click through to the service that fits your assignment.
A native writer works briefing-driven for your target market and never delivers a translation.
Copywriting →A transcreator creatively rewrites the message with back-translation and multiple options.
Transcreation →A plain-language specialist rewrites the text at B1 level without changing the substance.
Plain language →An editor with domain expertise improves style, consistency and tone.
Editing & proofreading →A DTP specialist produces a print-ready or digital end product in complex scripts.
DTP & typesetting →Use the table below to quickly identify the right service for your situation.
| Content service | When to choose | What you need | What you receive | Certification required | Recommended service |
|---|---|---|---|---|---|
| Copywriting | You need an original text for a website, campaign, email or ad, with no existing text available | Target audience, goal, language and tone of voice | Native writer per market, working briefing-driven, never a plain translation | No | Get a copywriting quote |
| Transcreation | Existing slogan or emotional headline for a new market, where a literal translation destroys the impact | Creative brief, brand guidelines, target culture, back-translation requirement | Native transcreator per market, back-translation + multiple creative options | No | Transcreation quote |
| Plain language | Complex existing text (government, healthcare, legal) must be accessible to a broad audience at B1 level | Source document, target level (B1 / A2), audience, legal review partner if needed | Plain-language specialist rewrites without changing substance, aligned with UK/EU guidelines | No | Plain language quote |
| Editing & proofreading | Existing text that needs improving in style, grammar, consistency or tone | Text + style guide or brand guidelines + desired approach (light or heavy edit) | Editor per language, MQM-aligned feedback or edited version | No | Editing quote |
| DTP & typesetting | Text is ready but needs print-ready or digital layout, including multilingual with RTL or CJK | Source file + target format + script specifications | DTP specialist per language/script, print-ready or digital end product | No | DTP quote |
Not sure which content service you need? Our specialists advise without obligation, with a response within 30 minutes on business days.
Original conversion copy by native writers for websites, ads, emails and landing pages in 225+ languages
Translation + creation: slogans, taglines and campaign headlines culturally rewritten with back-translation and multiple options
Complex government, healthcare and legal documents rewritten at CEFR B1, aligned with UK Plain English guidelines
MQM/DQF-aligned editing and proofreading for existing texts in any language
Multilingual typesetting for print, e-books and digital publications, including RTL, CJK and complex scripts
Every content assignment goes to a native speaker with marketing or domain expertise in the target market. A campaign for the French market is written by a French copywriter, not a translator. The text sounds like a native speaker, because it is.
Every writer works from your brand brief: tone of voice, banned terms, preferred phrasings. For long-term partnerships we build a brand-voice glossary consulted by every new writer.
Cultural nuances, local humour, market-specific references: our writers know the difference between what works in London and what works in Paris or Munich. The result resonates locally instead of reading as a mechanical adaptation.
Keywords are researched per market, not literally translated. A German search term is a different keyword from its English equivalent, so we work with local keyword data and weave it naturally into the content.
No hidden costs: here are the factors that determine what content creation costs and how long it takes. We confirm the exact rate and lead time in the quote.
Lead time on request, depending on content type, scope and language. We confirm the exact lead time in the quote.
Request a content quote →AI tools are useful for research, variant exploration and scalable volume content (product descriptions with MTPE post-editing). But for premium copywriting, transcreation of slogans and plain-language rewriting of legal documents, human expertise cannot be replaced. Cultural intuition, humour and legal awareness are not yet AI strengths. We are transparent about which model fits your content strategy: purely human, AI-assisted or hybrid. You decide.
These examples reflect the kind of assignment clients regularly commission from us, rather than named case studies.
Marketing / Transcreation Transcreation of four campaign headlines (hero + three variants) for DACH, Benelux, UK and France, each with back-translation and two creative options per market. One coordinator, five native transcreators in parallel.
Government / Plain language Plain-language rewriting of 80 standard administrative letters at B1 level, aligned with UK Plain English guidelines. Legal accuracy verified by the authority's legal team.
Corporate / Copywriting Multilingual copywriting for a new corporate website in 8 languages, with native writers per market, a shared brand-voice glossary and SEO-optimised meta content per market. CMS-ready delivery in Contentful.
Certified translations for our international cases are delivered quickly and carefully. Our project manager knows our account inside out.
Send your request, and we respond within 30 minutes on business days. We confirm the lead time in the quote.