E-commerce translation services

Q: How do you translate a large product catalogue efficiently?

For catalogues from several thousand SKUs we use MTPE (machine translation with human post-editing) with a central terminology glossary. Translation memory saves 20-40% on repeating segments — relevant for product variants and collections.

Q: Do you work with Shopify, Magento and WooCommerce?

Yes. CSV bulk export/import, API integration or direct theme localisation. Pseudo-localisation QA in staging environment for checkout flows and UI strings before go-live.

Q: How do you handle GDPR-compliant T&Cs in 12 EU languages?

We translate terms & conditions and privacy policy with EU consumer-rights terminology (Directive 2011/83/EU) per member state. Locale-specific adaptations where national legislation diverges.

Q: How fast can you deliver for a launch deadline?

Response within 1 hour on working days. For product catalogues we scale with multiple translators in parallel; lead time depends on volume and number of languages. We confirm the feasible deadline in the quote.

Q: What does an e-commerce translation cost?

Rates depend on language combination, volume, production model and sector. Indicative £0.07–£0.14 per word for product text; legal T&Cs in the upper bracket. Request a no-obligation quote.

Q: Which languages do you translate e-commerce content into?

225+ languages, with 10,000+ native translators many of whom have e-commerce or vertical-specific experience (fashion, beauty, electronics). SEO keyword research per market — no 1-to-1 translation of UK keywords.

Q: Do you also work with AI / DeepL for e-commerce?

We work with DeepL Pro, OpenAI, Anthropic and Google as productivity tools, alongside Phrase TMS, memoQ and Trados Studio. For product catalogues at scale, MTPE is an efficient route; legal T&Cs and SEO metadata always with human specialist revision.

Specialist translators for product catalogues, webshop UX, customer-service templates and cross-border T&Cs — SEO-aware, NDA standard, response within 1 hour on working days.

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225+

languages

from Afrikaans to Zulu

10.000+

translators

e-commerce experience, IMRG context

25.000+

projects

delivered since 2006

99%

satisfaction

20+ years of experience

E-commerce documents we translate every day

Product descriptions Category pages Checkout flow and UX Terms & conditions Privacy policy (GDPR/UK GDPR) Customer service templates Email automation SEO metadata FAQ pages Shipping & returns policy Blog content Paid ads copy

Services for your firm

E-commerce — our most-requested services

Website Translation

Full webshop translation with SEO optimisation and hreflang implementation for international markets.

Software Localization

Localisation of checkout flows, UI strings and email automation for Shopify, Magento and WooCommerce.

Multilingual SEO

International SEO and hreflang strategy for cross-border e-commerce.

Marketing Translation

Transcreation of paid ads, email campaigns and social media for local conversion.

Legal Translation

GDPR-compliant T&Cs and consumer law translation per member state.

Transcription

Transcription of customer-service calls and product videos for analysis and localisation.

Examples from our e-commerce practice

5,000+ SKU product catalogue in 8 EU languages

For a fashion retailer we deliver product titles and descriptions in 8 EU languages with SEO-aware keyword research per market. MTPE for scalable volumes; central terminology glossary for brand-voice consistency; Shopify Markets integration via CSV bulk upload.

Website localisation

Checkout flow localisation for cross-border Shopify launch

For a DTC brand's international launch we deliver UI strings, error messages, email automation and checkout copy in 6 languages. Localisation with pseudo-localisation QA, CLDR pluralisation and currency/date format per market; Shopify staging tests before go-live.

Software localisation

Paid ads campaign in 5 languages with character-count-aware transcreation

For a Google Ads + Meta launch we deliver headlines, descriptions and CTAs in 5 languages with character-count-aware transcreation — no literal translation that breaks the ad format. A/B test variants per market; cultural-fit messaging for local audience.

Transcreation

Why organisations work with Ecrivus for e-commerce translation

A single project-manager point of contact

One Maastricht-based project manager coordinates all your e-commerce work — multi-market product catalogues, recurring drops, GDPR-compliant T&C updates and cross-border launches.

Scalable batch translation with translation memory

For product catalogues of several thousand up to tens of thousands of SKUs we combine MTPE (machine translation plus human post-editing) with translation memory and brand-specific glossary. Repeating segments often cover 20–40% — scalable without losing brand voice.

SEO-aware product titles per market

No one-to-one translation of UK search terms — our SEO translators run market-specific keyword research (Google Keyword Planner plus local data) and translate product titles and metadata in the search language of the target audience.

GDPR-compliant T&Cs and privacy policy per member state

Legal translation of T&Cs, privacy policy and returns policy with EU consumer-rights terminology (Directive 2011/83/EU). Country-specific adjustments where national legislation diverges (UK Consumer Rights Act 2015 included). NDA standard, encrypted exchange of customer data.

Since 2006

A trusted translation partner for cross-border e-commerce since 2006 — 20+ years specialising in translations that scale while keeping brand voice consistent.

Authorities and registers

Authorities and standards in e-commerce

For e-commerce translation we work within the EU framework: GDPR for personal data, EU Directive 2011/83/EU for consumer rights, IMRG for industry standards and ICO plus the Consumer Rights Act 2015 for UK consumer protection. Country-specific adjustments where national legislation diverges from the EU framework.

IMRGInteractive Media in Retail Groupecosystem context
Trusted ShopsEuropean e-commerce trustmark
UK GDPRUK General Data Protection Regulation
CMACompetition and Markets Authority
ICOInformation Commissioner's Office — data protection authority

Trusted by government, legal institutions & global enterprises

HPMinistry of JusticeDSMSiemensASMLAmazonINGCalvin KleinRocheShellEuropean Court of JusticeBoschBMWPhilipsAudi

Legal SectorBASFImmigration ServicesVolkswagenDeutsche BankSolvaySAPMedtronicMaastricht UniversityDSMRabobankJohn DeereRitualsUnilever

How do you translate a large product catalogue efficiently?

Scalable catalogue translation combines machine translation, human post-editing (MTPE) and translation memory. For each brand-locale we set up a terminology glossary (colour names, materials, product categories, brand-specific terms) so all language versions stay consistent. Translation memory covers repeating segments — often 20-40% of a large catalogue. For SEO-critical titles and descriptions we do locale-specific keyword research per market.

Do you work with Shopify, Magento and WooCommerce?

We work with all common e-commerce platforms. Shopify Markets via Translate & Adapt app or CSV; Magento via PHP locale files; WooCommerce via WPML bridge. For headless setups (Shopify Hydrogen, custom React/Next.js) we deliver JSON i18n strings. Pseudo-localisation QA validates that no text overflow occurs or dynamic placeholders break before live.

How do you handle GDPR-compliant T&Cs in 12 EU languages?

UK GDPR + Data Protection Act 2018 differ slightly from EU GDPR — relevant for UK-bound consumer flows. Our legal translators with e-commerce-law experience know these differences and apply locale-specific clauses. For multinational webshops we recommend a master EN version as source, with locale-specific adaptations via a traceable Q&A process.

How fast can you deliver for a launch deadline?

We respond within 1 hour on working days. For e-commerce launches with fixed go-live deadlines we often work with multiple translators in parallel per language pair plus a lead reviser for terminology consistency. We don't promise a fixed turnaround; we communicate transparently about what's feasible.

What does an e-commerce translation cost?

E-commerce translation is volume-sensitive. Indicative £0.07–£0.14 per word, depending on language combination, production model (MTPE for product catalogues scales to the lower bracket; legal T&Cs and SEO metadata with full-human revision to the upper bracket). Translation memory covers 20-40% of a large catalogue. Volume discounts for recurring clients.

Which languages do you translate e-commerce content into?

We cover 225+ languages, with focus on EU markets plus major export languages (Spanish, Portuguese, Japanese, Chinese, Arabic). Our translators often work within a specific vertical (fashion, beauty, electronics, home & living, food). For SEO-critical text we do locale-specific keyword research — UK keywords rarely translate 1-to-1.

Do you also work with AI / DeepL for e-commerce?

AI is the right choice for scale — a 50,000 SKU catalogue in 8 languages is impractical without machine translation. Our MTPE workflow combines DeepL Pro / OpenAI / Anthropic concept translation with full human post-editing per language pair. For legal documents (T&Cs, privacy policy) and SEO-critical metadata we don't use unreviewed machine translation.

Client stories

What our e-commerce clients experience

★★★★★Legal

Certified translations for our international cases are delivered quickly and carefully. Our project manager knows our account inside out.

Ready to get started

Ready to get started?

Send your e-commerce document — response within 1 hour on working days. We confirm the feasible deadline in the quote, based on volume, number of languages and production model (full-human for T&Cs and SEO, MTPE for catalogues at scale).

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